Have you been frustrated about the length of time you have been in network marketing and have not experienced a lot of success? Are you stuck in the same position and have not moved up in rank for years but yet you still seem to keep chugging along? Are you overwhelmed at the idea of possibly never experiencing what you have heard others obtain through network marketing? Do you lack the motivation to begin changing your life with the tools you have at your disposal meaning network marketing? Well, there is a true dynamic to growth in network marketing and I call it being doggedly persistent. You may have heard it referred to as blitzing or attacking. I am going to share with you the plans that my wife and I have for the next 90 days. We are calling it our 90 day Change Your Life challenge. We will be initiating an all-out blitz and attack in the growth of our network marketing company and you can too. What Do I mean by a 90-Day B.Y.O.B.? A 90-Day B.Y.O.B. does NOT mean 90 days to Bringing Your Own Booze. SMILE. It is 90 days to Blitz Your Own Business. I specify Your Own because sometimes we will do for others what we may not do for ourselves and our families. This is a 90-day journey to Change Your Life. Yes, this is for YOU because YOU are worth it and the change will be done through massive action and it looks something like this. • Your action should inspire your team and your prospects. • Your action should allow you to reduce time. • Your action should allow you to see results. • Your action should change your life and the lives of others around you. For years there have been people that have been spinning their wheels with network marketing. They have always had the goods in their possession but never got what I call doggedly persistent to change their circumstances. What I mean by being doggedly persistent is they never got focused. So focused that they breathed, ate, drank, and slept network marketing. A person that is doggedly persistent who is putting forth a full blitz in their lives pushes themselves beyond limits that they never thought they could go. These individuals stretch themselves to create momentum that inevitably creates results. These individuals need success like they need oxygen. The peculiar thing is if a person finds themselves in a circumstance where they are spinning their wheels and NEVER being productive, if they were to get SUPER focused for just a mere 90 days what would they be able to accomplish. Your life and the lives of your family and your team are worth just 90 days of TRUE dedication from you. You are worth 90 days of meticulous, precision attention to growing your business to see if your life could be better. Think about it for a moment, if you have been in business for a year doing nothing shouldn’t you give at least 90 of those days of doing something to see if it works. Clearly, you are willing to give your time but how are you giving it. Get motivated. Get fired up. Get focused. Get angry if you need to and say to yourself: I WILL SUCCEED. I WILL NOT WASTE ANY MORE VALUABLE TIME. I WILL PUSH AS HARD AS I CAN. Our 90-Day Marketing Plan Because of my background my wife and I decided to write a marketing plan for our company. We feel strongly that marketing is the backbone to any company and having a plan to market is extremely valuable. You have to have a road map even if it is not professionally written but develop a plan. A step one, step two type of plan to see yourself moving toward a goal. We plan to plug our team into what we will ultimately be doing over the next 90 days. We decided to commit to track our progress through our creating an activity tracker, making videos on YouTube of what we are doing and how things are going. We will keep you updated on our progress. You probably won’t see a lot of public information on our blitz per say but we will check in from time to time to share how many leaders we help break new ranks and the results of our recruiting attack as well. Our 90-Day Business Plan As I mentioned my wife and I developed a marketing plan but we also developed a business plan for the next 90 days. A business plan is a roadmap or guider for your business. My wife use to bowl and one of the things that she would do if she bowled a couple of bad frames is she would put a marker at the end of those frames that represented putting those frames behind her. That marker would help put her in a different frame of mind toward a new beginning to allow her to move forward with success. A business plan will help do that and this is what many successful marketers will do when they take 90 day increments to inspire.
The bottom line for most companies or home businesses for that matter is to get revenue from sales and services and to make profits. The bottom line again is business doesn’t function without revenue. A car with an empty fuel tank is not going to get very far, is it? Here are some of the steps you need to take to create your home business revenue: 1) Set deadlines: This is the initial step you need to take in order to get the ball rolling. At this point decisions must be made on how much money you intend to make, how much revenue will be expected in the year and how many sales will be necessary to achieve that. This is the starting point of all your planning and it paves the way for determining how big your website will need to be and how much traffic and customer support you will need to deal with. In addition, this process of setting deadlines acts as a stimulus for you to start taking immediate action to start making those sales and building your revenue from the word go. 2) List Building: Everybody has heard the phrase in the online business world that “the money is in the list”. Customers are people, and it is up to you to get as many interested customers on your list as possible. It is recommended to get working on this right away. You should be aiming to set up an opt-in form on some of your web pages in order to collect the highly targeted customers who visit there. 3) Evaluate Results: It is important to deal with your home business venture with a lot of respect. Treat it like it is a big business already. You may want to separate it from your personal life. You may want to set up a separate checking account, a separate mailing address, and a set of business numbers, and emails to separate it from your personal affairs. This has the effect of making it more manageable, and you will be able to do just business when dealing with these separately. Once you are set up, you will want to evaluate your marketing methods, placed advertisements, wording, response rates, and over time, you will want to optimize your work and continually monitor results. 4) Get Advised: Most people out there have a few unique skills and talents but nobody can do everything. When making important decisions, and working on your home business from day to day, you should seek advice from experienced people in your field of interest. There are many mentors out there who are able to advise people on how to optimize keywords in their websites and mentors on how to place media, to increase your online revenue. There is a wealth of knowledge out there today. 5) Maintain Relationships: As you progress in your home business and your revenue starts to build and you grow bigger, you will need to pay close attention to maintaining good relationships with those around you. The potential for joint ventures today online is enormous and here is where your list comes in again. The bigger and more targeted your list is the more leverage you will have with joint venture partners.
A business card is a very effective and inexpensive tool to market your business, however, some business owners make use of front and back to put in all the information that they want their target customers to know. This is not good because your business card will look crammed with lots of information and customers will lose their interest in reading all of these stuffs. What you need is one that is clean, plain, simple and with lots of space. As you look for business cards online, then you will surely find overwhelming numbers of options.
As you organized everything that you need to include in your business card, then you should not forget important details such as your name, company name, address, contact number (which is always available wherever you are), and email address. Modern business cards nowadays also put in Facebook and Twitter account. Actually, many are tempted to include a lot of things inside the card like images, company logo and many more. This is advisable if you have enough space.
Gradually, cards are becoming more elaborate and modern looking with embossed letters and fancy looking cards. Some also choose glossy cards to make it look more attractive. It can help when it comes to attracting potential clients to take a look at your card, but they will not read a card that is filled with irrelevant information. A business owner must list down important information that they think can help in getting new customers to their business. It would be better if you will think as a customer and what you want to learn about a particular company or business.
This is also the same with trifold brochures. Brochures can offer more space for you, but it still requires organization in order for it to look enticing to read. In the past, a business card is known as a calling card because it just includes the company name, address and the contact number. Many people dislike crammed places like supermarket where they need to shop elbow to elbow, then why make your business card like this? What you need is one that can offer comfort and convenience, so it will not end up in trash. If you do not have any idea, then you can always look for a reliable printing company to help you conceptualize the best business card.
Business cards online knows how to do it properly. If you will opt for a reliable and experience printing company, then they can suggest templates and layout that can offer organization. You need to pick important information like contact number for clients to contact you anytime and anywhere they need your service. If you want to include your name aside from company name, then you need to write a name that the client can easily recall. Trifold brochures also includes information that you can find inside a business cards, but a business card is more convenient than a brochure as it can be carried anywhere without any bulky feeling.
Any businessman will try hard to keep their business afloat that is why they do almost about anything just to keep things moving. Creating a unique business name and logo is one way for you to keep your business at bay. By doing so, your company will be quickly identified by the public just by looking at your logo. Before you get started, it is important that you think of a concept that fits your business so that you can create an unique logo and brand name. That being said, you know that it’s an original. Once you’ve done conceptualizing your business name, you can now begin registering and trademarking your business. The process may take a couple of months for it to be completely registered, but once you’re done, you will have your very own official trademark no one can ever take away from you. You may have used some timesheet software to keep things at bay with the processing, but it is worth it by the end. That being said, how to you exactly create your own trademark?
Primarily, you need to create a stand-out logo and name that befits your business. You have to ensure that you describe your business venture thoroughly since you’ll be well recognized by the public mainly through your company name and logo. You must have an original and unique name and logo that best describes you. So to prevent using another business’s trademark name, you must go to your local Trademark Office and search their database of any possible free company name. As such, you can register your own company name without worrying of copyright. That is why you have to thoroughly research on your company name and logo and you’ll be well on your way in opening a business that is true to your calling.
From this point onwards, things will get a bit technical and legal. Once you’ve finalized your particular business nmae and logo, you can then register it to your local Trademark Office for processing. This process takes quite some time and effort for you to accomplish, but it’s surely is worth the wait once your registration is approved. As a result, no one will have the right to borrow your steal your company name for their benefit.
It is essential that you check your paperwork’s status from time to time so as to keep track of it. You’ll receive a notice once your trademark has been successfully filed despite the long processing time. Also, follow up on your copy of your registered trademark by contacting the Trademark Office. They will ask you of your trademark registration number so make sure that you have that handy. This will certify that the trademark certificate is really yours. You need to do this so as to avoid any miscommunication and obtain your own copy of such legal documents.
You must remember to file an “Affidavit of Use” after 5 years of using your trademark. Also, you need to file another two affidavits before each 10th year period starting on the date it has been approved. You can use timesheet software to remind you of such important dates. This way, you can continue using your trademark without any legal problems. As a result, you’ll be the sole proprietor of your trademark and avoid getting any legal mishaps.
Short answer is, Yes, and No.
No – because “niche” is somewhat an intellectual construct that helps us wrap our head around the marketing thing, and it is very useful. It gives us a starting point, a home base and a framework to do our research, communicate* our message and create our offerings.
(* communicate, not create – that’s why it should not be the driving force in my opinion. More on that soon.)
Yes – because it is an easy thing to label** and “package”, making it an easy “thing” to sell. Even though defining one’s niche definitely has its merit, some programs and trainings on this subject may be blowing it somewhat out of proportion – like, it’s the magic pill that will relieve all your pain if you just “find your niche.”
Sadly, the problem lies in many people getting “pushed” into a niche (because they were told they need to have one right here right now) before they are ready to “claim it”, picking something half-assed-ly from a “niche menu” (because someone told them it is “viable” or “lucrative”) only to find out it does not resonate with them after they spent months going down the rabbit hole of building everything around this “made-believe” niche.
(** in my opinion, labeling tend to limit our perspective and make us susceptible to preconceptions, so we got spoon-fed other people’s definition without thinking through what something truly mean for us.)
What do I do with my clients when it comes to this “niche” thing?
Since my schtick is to help my peeps find their passion and conviction, so they can nail their message, claim their superpowers and monetize their Truth, building a solid foundation with clarity is my priority.
A comprehensive approach to “niching” involves quite a few layers and multiple aspects, and is often a good starting point to get clarity. “Niche” is a term most people can put their fingers on, giving us a common ground to get going.
The concept is still very important and relevant, but I believe it has to be utilized from a different perspective.
“Find your niche” is never the be-all-end-all, and it requires more depth and self-reflection than just listing some demographic data, or going onto Google Ad Words and let some keywords (aka other people’s worldview) define the most fundamental piece of your business – your “what” “why” “how” and “who”.
Research Data Equals Other People’s Worldview.
Many business and marketing trainings start with “niche” – with a lot of attention to the research bit – giving the impression that it’s “step 1” in building a business. Most of them gloss over YOU and jump into the potential clients, the market and the research. (Those are important, but they are the “cart.”)
But wait. If you start by looking outward and let the foundation of your business determined by external factors from research and data, you are negating the driving force behind your business – YOU. (That would be the “horse.”)
What do you think about that young kid who wants to get rich quick online by selling some pregnancy info product even though he has no clue what pregnancy is about, has not experienced it, has no passion in the subject matter and no interest in helping pregnancy woman?
If you allow data and data alone to determine your strategies, you are letting other people’s worldview drive your business (even your destiny.)
Data are representations of the past. They serve to inform. They cannot synthesize and innovate without human creativity.
In a way, data are “memories” – they are (interpreted) fragments of the past, not the “now.” There is a saying, if you always do what you’ve always done, you will always get what you’ve always have gotten.
If you stick with the marketplace’s collective memory, you will produce something that reflects the “what has been”, not something innovative that looks to the future.
ok, stop, and chew on that for a moment.
Is there a happy place between looking inward but risk “navel-gazing” and looking outward but risk having data drive your “what” “how” and “who”?
Where do we start? It’s not about tossing what we know about target market research out the window. It’s about not accepting it as “step 1” in your process. It is about putting the “cart” in its rightful place.
Start by asking what YOU and your business is about –
Why the heck did you go into business in the first place? (Be selfish here. No body is judging, you don’t have to save the world.)
What do you want your business to do FOR you?
What is your passion and conviction? What are YOU about? What riles you up? What makes you angry about your industry?
What are your superpowers?
How are you going to blend desires, conviction, superpowers altogether and express it fully in your business so your personality shines through?
Who do you want to work with that will really light you up? Don’t give me women 25-45, because I don’t think all women 25-45 will light you up.
How does your conviction apply to these people? How can your superpowers serve them in a way that others can’t?
If you nail these questions with answers that are true to your core, you would feel a level of FIRE and conviction that will make you feel you’ve gotta make this work.
You are not going to bend your message to fit some market research data. You are going to wrap them around your message to make marketing work FOR you big WHY.
I find research data to be most useful in understanding human psychology and behavior.
Understanding your niche through marketing research helps you communicate your big message (which comes from YOU). It does not create your message. It helps you position your message so your ideal clients will understand the value you provide, in a context they can relate. It is not the driving force behind your business.
Your clarity and conviction birth your message. Mix it with your Who and your Superpowers, then, only then, add some data sauce, is when “niche” is nailed.
Don’t put the cart in front of the horse… don’t let “marketing” drive your big WHY.
Make marketing serve you. Don’t work for marketing.
Don’t pick a niche from the niche menu just because someone says it’s viable or lucrative, and mold your message (your Truth) around it. That rarely works because the conviction and the passion are not there. You won’t be convincing no matter how many “sales page templates” or “video script generators” you buy.
It is much easier to position your passion, conviction and superpowers in the market, than to stuff yourself into a box and call something not your passion your passion, because you can’t find freedom in confinement.
When you have that Trust and conviction, you are going to work around it to make it work. When you have that trust and conviction, you DARE to make YOURSELF the niche, if that’s what you need to do to make it work.
Business travel to the US isn’t all about procuring your VISA (or ESTA–for people from visa waiver program countries, like Ireland).If you want a smooth trip you have to consider other little things that can happen on the way. Other things which, if ignored, can hamper your meeting up with your arrangements.The United States can be a frustrating place to travel. The earlier you realise that the better you will plan, and the easier your business trips will be.
One area of planning many business travellers neglect is their flight route. It’s possible that your business arrangements in the US require that you to move from one state to another, and it’s very likely you will be using domestic flights in the country to achieve your movements. The bad news is that flight delays in US airports are worsening. To help you with your planning in this crucial area here are five airports to watch out for, so that your flights don’t get delayed and thus ruin your business plans.
If you ever find yourself in Chicago, avoid Midway International airport. It is notorious as US’s slowest airport. It is said that one in every three planes that leave the airport experiences a delay.
However, if you can’t help it and feel you must travel via Midway, then aim for flights leaving around noon when the airport sees fewer delays.
Baltimore-Washington Metropolitan Area
Of the three airports serving the Baltimore-Washington Area in the US, Baltimore/Washington International Thurgood Marshall Airport commands the highest traffic. In fact, about 71% of flights leaving Baltimore between 8pm and 11pm experience one sort of delay or another.
The best time to depart from the airport without much delay is between 10am and noon.
North-eastern Denver, Colorado
Denver International airport, with its tent-like roofs, is another airport in the US known for leaving behind schedule. About 33% of flights from the airport leave later than planned from 2pm upwards. Hence, it might do you some good to avoid the airport entirely. Otherwise, travel around 9am and hope for the best.
If you can stay away from Chicago completely during your business travel, by all means do so. It seems the State has a flair for flight delays and would only mess up your calendar.
O’Hare International Airport, like her sister, Midway International, is racked with flight delays. Although more than 80% of morning flights depart from the airport without any hiccups, the reverse is almost the case from 10pm—far more than half of late night flights leave behind schedule.
Las Vegas, Nevada
McCarran International Airport, the main airport in the Las Vegas Valley, is another departure option that can work against you. So if you plan on taking a quick detour to Las Vegas on your business trip, think twice and remove casinos from your mind.
A little over a third of flights departing from this airport are delayed in the afternoon and evening. So if something happens and you find yourself in Las Vegas, you should save yourself some headaches and board a morning flight.
Planning flights can save you a lot of stress. Get to know which airports are the best to fly into and out of, and leave plenty of time in your schedule if you are using some of the worst airports for delays.
Small businesses operating in the U.S. currently number at 29 million; and a major portion of these require financial solutions such as cash and credit management, trade financing, payroll processing, and treasury services. Banks that successfully targeted the small business segment have earned higher net interest margin (NIM) and return on assets (ROA).
Banks trying to gain a competitive edge and a bigger share of the small business markets have to be cognizant of various behavioral, economic, regulatory, and technological challenges. Banks also need to design their product portfolio to match the specific requirements of small businesses and also determine the best channel to deliver their products.
Bankers are focusing on direct marketing t o meet the high financial challenges, i.e. the cost of serving small business owners. Acknowledging that the cost of serving new customers is almost 10 times the cost of serving existing customers, most small business bankers are now involved in up-selling and cross-selling of services to existing customers. The current economic environment has changed the landscape for small businesses. Banks also need to provide them the right product at attractive cost, and learn how to evolve their risk profile to accommodate a wider audience.
‘U.S. Small Business Banking Trends’ is a study of small businesses using banking products and the changing trends in small business banking. The study is designed to provide insights on the behavioral aspects of the small businesses towards the banking products offered by large as well as small banks.
Scope of the report
This section seeks to provide a schematic of the marketplace under study; and to enable t he report user to determine their competitiveness and positioning in the market. Through our in-depth understanding of the financial services industry, we size the market, identify the trends and drivers, and develop the right framework for strategy formulation to help users maintain or enhance their market position.
This section seeks to identify the already existing business models; and to optimize these models in order to help FIs enter new and lucrative markets.
This section seeks to profile the companies supporting the market under study. We profile the top vendors and analyze user perspectives to help you make the best decision for your financial institution. Every report includes in- depth reviews of the top vendors.
What makes our report unique?
A strong heritage of providing cutting- edge research:
MarketsandMarkets provides clients with ground breaking marketing research. M&M’s unique research methodology and expert analytical capabilities will provide you the tools to apply the best marketing practices to your Financial Institution.
Ensure that your strategy is viable:
Our study will help you examine the breadth of possibilities you may encounter when planning future strategies and product launches. It will help you create plans that are resilient enough to meet the full range of unanticipated events.
Discover new opportunities:
This market research study will forecast the future roles, uses, and acceptances of new products, services, and applications emerging in the marketplace. It will identify opportunities where companies can get a leg up on the competition.
Key questions answered
1. How is the landscape of small business banking industry changing?
2. What is the right channel or mix of channels that will drive conversion?
3. Can the message position your offer better than your competition? How can the message help you keep existing customers and acquire new customers?
4. Is there a vertical, demographic, or workflow benefit trait that identifies the small business owner as a potential customer? For example, one such construct may be on customer value and financial value.
5. What process does the small business owner go through for selecting a banking product? Our unique process determines the trigger points to help you close every sale.
6. Who are the industry leaders and what are they doing to retain their position?
7. What are the major drivers and opportunities in the market?
8. What is the competitive outlook, what are the major tools and services, who are the major players in the market segments?
Powerful Research and analysis
The analysts working with MarketsandMarkets come from renowned publishers and market research firms globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies.
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